After three successful years and sold out festivals, Pure&Crafted takes a creative break this year. Since the festival’s inception in summer 2015, Pure&Crafted has been established as a brand and epitome of music, motorcycles and new heritage in Berlin and throughout Germany. This year, however, the festival will take on a different format. Pure&Crafted won’t press the mute button, though, quite the contrary! To find new inspiration and to look out for the latest trends, the festival will hit the road this summer, taking Pure&Crafted to the next level. Under the banner of ON THE ROAD, we are keen to discover all the places where the Pure&Crafted lifestyle is lived out and experienced on a daily basis.
On May 25th, we sent off our first rider, Henry Kerinnes, who is now on his way to Copenhagen. Via our Pure&Crafted social media channels and our interactive website, you can follow and cheer on our Pure&Crafted riders on their adventures across Europe.
It goes without saying that Henry didn’t take off quietly on our signature bike. The evening before, we celebrated the Pure&Crafted ON THE ROAD’s kick-off in proper style with a Pure&Crafted Barbecue at Festsaal Kreuzberg in Berlin. There, guests were treated to Pure&Crafted essentials: motorcycle culture, new heritage lifestyle, a smashing BBQ and other delicacies as well as a decent amount of handmade music, of course.
Alongside performances by rock band The Picturebooks, Rews from London and Trixie Trainwreck No Man Band, we brought back the legendary punk rock karaoke, a favourite amongst festival-goers in 2016. In between performances, visitors were invited to explore the exhibition space with its extraordinary custom motorcycles, leather products by Ondura and Tony’s Munich, jewellery and accessories by Süssmaedchen, natural clothes by Usaato, and exclusive helmets by Cafe Racer 69. It didn’t stop there! Other booths included Craftrad magazine and our annual Barber Shop indulging one or the other festival-goers on location.
