„The times they are a-changin“. Bob is never wrong when he is right. To get the best out of the Pure&Crafted, it has to keep coming up with fresh ideas.
At the first Pure&Crafted in 2015, the new custom scene still flirted with the three-day stubble that characterised the traditional motorbike world. Plaid shirts and 40-ounce jeans stood for a modern downshifting lifestyle. The trucker cap was in control of everything. The motorbike world and the start-up world were united in this game of male ego. A gap in fashion between the sexes emerged. Men often dressed in plaid and other rustic clothing, while women embraced a more futuristic look in yoga pants. And the Swedish hardcore guys Refused played at the Pure&Crafted.
But the “Heritage” in “New Heritage” stands not only for Marlon Brando in “The Wild One”, but also for Nicole Kidman in “BMX Bandits” (Trigger warning: bubblegum pop of the soundtrack!). More and more women are riding motorcycles, more and more men are switching to electric propulsion. Riding a motorcycle is becoming sustainable fun in inner-city neighbourhoods.
On the new grounds of Pure&Crafted, you can live out this good new fun to the fullest. From skateboards and BMX bikes to the electric scooters and electric motorcycles from BMW, Hookie Co. or Vagabund Moto, the small and large toys are rolled out. Here, not only the guitar is plugged in, but also the motorcycle.
This soundtrack is an up-to-date one and has cut off the grizzled beards. The front trio of Power Plush celebrates the strengths of female harmony vocals and Drangsal the glamour of high heels. Things are going well on the wild mogul slope between stage and fun pipe.