FESTIVAL OF MUSIC, MOTORCYCLES, ARTS
PRESENTED BY BMW MOTORRAD

The Pure&Crafted Festival has always been distinguished by its unique mix. And to be honest, deep in our teenage souls we know what life is all about. It's about motorbikes, music and cool stuff.

RELOAD LAND

Reload Land – the first dedicated festival for the electric motorcycle community – is opening its doors to the public yearly since 2022 in Berlin. 100 percent electric & curated, Reload Land will showcase the best of the world of electric motorcycles, e-scooters, e-bikes and custom rides for a sustainable transport sector.

Reload Land is the platform for the fast-growing electric motorcycle industry and anyone interested in electric mobility. Emerging and established brands are showcasing their latest rides alongside a curated selection of custom electric motorcycles and exclusive concept cars from around the world. Over two days the festival offers the perfect mix of exhibitors, panel talks and world premieres as well as test rides in a vibrant location – featuring live music, food and drinks.

“There was simply no dedicated lifestyle focused electric motorcycle show so we decided to take on that challenge to create the coolest EV focused event in Europe!” – Maximilian Funk, co-founder Reload Land

Maximilian and his reload crew will be bringing a couple of stylish electric motorcycles to Pure&Crafted.

© Tim Adler
@ Tim Adler
© PSC Foto
@ Tim Adler
Maximilian Funk, Co-Founder Reload Land

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