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BMW Motorrad is the founder and main sponsor of the Pure&Crafted festival.
The motorcycle division of BMW has been producing motorcycles with passion since 1923 and in the BMW factory in Berlin since 1967.
BMW Motorrad stands for respecting tradition, being connected to history and living authentically, but also for innovation and new ways of doing things. This is the spirit that Pure&Crafted represents.
At the BMW Motorrad truck, in the Wheels Area, you will find an amazing collection of BMW custom builds and concept bikes.
A selection of the newest production models will be available for an on-the-spot test ride. Bring your own helmet and riding gear with you.
MAKE LIFE A RIDE.