BMW Motorrad is Pure&Crafted
Rocking the zeitgeist, that’s what BMW Motorrad can do. Technical innovation is a question of style. The flat-twin boxer engine, the flying brick of the K series, the futuristic CE04 scooter with its electric power unit belong to the avant-garde of motorcycle history.
Time and time again BMW Motorrad have proven a crisis can be a flywheel. If a dead end threatens at the end of the 1970s, they invent the R 80 G/S, the blueprint of all adventure motorcycles. If a dead end threatens in the mid-2010s, they invent the R nineT, the blueprint of all classic roadsters. And in the early 2020s they have their answer ready to the electric challenge: the CE04 and CE02 models.
The fact that BMW Motorrad were the first manufacturer to incorporate ABS into a series-production motorcycle in 1988 with the K series was predestinating them for the topic of electric. In 2014, BMW Motorrad launched the C Evolution maxi-scooter. It accelerates quickly from a standstill. You can’t tell from the conventional design.
The CE04 is quite different: it has a futuristic appearance that matches its purpose. In Italy, the land of the Vespa, maxi-scooters have long since conquered inner-city traffic. The CE04 will make sure that Friedrichshain-Kreuzberg, Altona and the Glockenbachviertel follow suit.
With the CE02, BMW Motorrad will be showing a fun bike at the Pure&Crafted that bridges the gap between BMX bikes and motorcycles. To the riffs of Power Plush or Temmis, you can get on the CE02 in the Wheels Area, revving the engine at idle and see what it feels like. Engine noise will not disturb the music.
As the initiators of the Pure&Crafted Festival, BMW Motorrad have proven that they take “rocking the zeitgeist” literally. The R nineT was welcomed with open arms by the new custom scene. So BMW Motorrad said to themselves, let’s give something back to this scene, let’s create a home for it: the Pure&Crafted. Eighth years on, the festival is receiving a complete makeover. However, in 2015 no one could have foreseen that the CE04 electric scooter would one day stand next to the classic R nineT boxer.
