The Pure&Crafted Festival has always been distinguished by its unique mix. And to be honest, deep in our teenage souls we know what life is all about. It's about motorbikes, music and cool stuff.


People are rediscovering a more tactile world. Most of us want to be different from others; surround ourselves with defining products but live responsibly at the same time. As consumerism is demanding its toll, many feel the need for sustainable stuff. For durable goods, with personality.

It begins somewhere .. here … When the world sees too many fanatics who force their ideology on anyone close, you know it’s time to get real and human.

When the world is flooded with cheap stuff, manufactured to last a day, you know it’s time to get real and human.

We’re neither preachers nor politicians. We’re just three Joe’s (or Jill’s) who want to create good things – real things that last a lifetime – and who want to be human and help guys and girls who share our philosophy. 

So we built a workshop where real bikes are made and a webshop where real things are sold. 

We re-use old bikes. We give them a new or prolonged life. Overproduction is one of the many issues of this world. We use experts to overhaul the wheels and engine, and we re-design the look and stance ourselves. The products; we find them, wherever, whenever. It can be anything, It should be durable, and ethically made. It should also involve the heart and soul of its maker.